I snatched up three skeins of it and one of a solid blue that coordinated with it. Then I wandered through the pattern database on Ravelry until I found a market bag pattern I liked.
The resulting bag is big enough for a couple buckets, shovels, and a beach towel, as well as the occasional bottle of bubbles. Plus I love the detail of the knotted strap - one of the other Ravellers who made the bag added that and I thought it was darling. The pattern is the Grrlfriend Market Bag by Laura Spradlin.